I'm here in the living room watching a little late night television and I just saw a very corny commercial with some sort of four piece band that was playing and singing one of the worst jingles I've ever heard. My first reaction to this was that I couldn't believe how horrible this song was. I then got to thinking that I can not imagine the executives of this company sitting in a board room with the big polished wood table with probably 12 or so chairs around it. The glass pitcher and crystal glasses of water that no one ever seems to drink from were stationed in the middle of this table on a faux silver platter. There are doilies under the cups that are there to act like coasters so that no one leaves rings on the polished table should they decide to drink from the unknown source water.
At one end of the room are a few young men in suits who have a laptop hooked up to a projector that is shining onto a screen. They are young and enthusiastic and are doing their best to close this deal and get some steak with a side of beer before they head back to Chicago. The eager young men start to perform this very tacky and off key rendition of the proposed song with a sense that this is going to fail. This song has been written once on their way to Manhattan. They didn't bother to revise it because they stayed up late trying to soak up the New York scene. They may have even gone to a Rangers game and drank a little too much and got up a little too early. Nevertheless here they are, Chicago's favorite sons, ready to land this big deal and get back to the Windy City in time for their girlfriend's dinner party.
They start the song, which they know is horrible, and a strange thing happens. The executives don't throw them to their pink slips in Chicago, instead they nod their heads, tap their feet, snap their fingers, and the CEO stands up and yells, "That's it! We've found it, the song of XYZ Company!" I hope that doesn't happen, but I have a feeling that I'm closer to the truth than I want to be.
Now there is one more quick thought that follows the previous James Michener type thought is that the most annoying thing is also the most memorable, may that is the true reason these things are the way they are. I've been typing this little story for about half an hour now and the song is still stuck in my head.
Now could you imagine being the band who is so down on their luck that this commercial and this song are a good option? We'll revisit this thought later, Gentle Reader; I've taken enough of your time. Good night!